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Advance Google Ads Certification
Advance Google Ads Certification
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Meet the Mentor
Tanmoy Kumar Das was managing Google Ads accounts for small, medium, and large clients. He has received multiple awards during his stint at Google - Impact Award, Gold Award & 2 Peer Bonuses. He also ran a food business for a year which was a great experience as an entrepreneur. He has been teaching Google Ads & Microsoft Ads to young professionals since 2014. He has taught more than 5000+ students so far.
He has also managed Google Ads accounts for businesses spending 3000 USD to 45000 USD every quarter.
He has written a lot of content on Digital Marketing topics on various pages on LinkedIn, Facebook, & Twitter. He also creates online courses related to Google Ads & Microsoft Ads.
He has also done a Master's degree in Marketing & Sales from IIM Kozhikode.
Who will it Benefit?
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Professionals
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Business Owners
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Others
- Freelancers
- Students
What will You Get?
- 100% Job Assistance
- Upskilling Course from NSDC
- Get Sales, Leads & Website Traffic to your business
- Gain in-depth knowledge of Google Ads to boost business
- Learn to create various campaigns like display campaigns, shopping campaigns, and more
- Display your ads on the biggest search engines like Google & Youtube
- How to create ad accounts, define campaign goals, and structure campaigns for optimal performance.
- Learn how to use keyword research tools, analyze search volumes, and assess keyword competitiveness.
- Target different audiences, demographics, and content to reach your customers'
- Course Completion Certificate
UNDERSTAND THE DETAILS OF THIS WORKSHOP
Course Outline
Module 1: Google Ads Overview
An overview of the process of how to set up Google Ads and other related points will be covered in this Chapter:
- Google Ads Overview, Where Google Ads Appear, Google Ads Account Setup.
- Google Ads Auction, Google Network, Ad Rank, Quality Score
- Google Ads Account Structure, Google Ads Metrics, Google Ads Account Navigation
- SEARCH CAMPAIGN CREATION
- Search Campaign Creation Assignment
Module 2: Introduction to Keywords
Keywords are words or phrases that are employed to match your ads with the terms people are searching for. Therefore selecting high-quality, relevant keywords for your advertising campaign can assist you to reach the customers you want when you want. This Chapter will cover the below topics:
- Keywords Research, Keyword Selection, Keyword Planner Tool
- Keyword Match Types
- Negative Keywords, Negative Keyword Lists
- Search Terms
- Keyword Assignment
Module 3: Introduction To Ads & Extensions
Extensions expand your ad with additional information, giving people more reasons to pick your business. It will increase an ad's clickthrough rate by several percentage points. This Chapter will cover the below topics:
- Google Ads Formats Overview
- Responsive Search Ad
- Dynamic Search Ad
- Responsive Display Ad
- Call Ad
- Google Ads Extensions Overview
- Sitelink Extensions
- Call Extensions
- Callout Extensions
- Structured Snippet Extensions
- Price Extensions
- Promo Extensions
- Lead Form Extensions
- Keyword Insertion
- Countdown
- Location Insertion
- Ads Assignment
- Ad Extensions Assignment
Module 4: Bidding Strategies
With this bid strategy, you'll pay based on the number of impressions that are received on YouTube or the Google Display Network. A bidding strategy helps you to set an average for how much you're willing to pay for every thousand impressions. This Chapter will cover the below topics:
- Manual CPC
- Maximise Clicks
- Maximise Conversions
- Maximise Conversions Value
- Target Impression Share
- Target CPA
- Target ROAS
- Enhanced CPC
- CPM Bidding
- CPV Bidding
- Bidding Strategy Assignment
Module 5: Introduction to Display Network
Google Display Network permits you to set where or when your ad is displayed based on features of your ideal audience, like their interests, age, or gender. This Chapter will cover the below topics:
- Display network overview
- Display targeting - affinity
- Display targeting - demographics
- Display targeting - detailed demographics
- Display targeting - in-market
- Display targeting - life events
- Display targeting - topic
- Display targeting - placement
- Display targeting - keywords
- Display targeting - custom audiences
- Display targeting - combined audiences
- Standard display campaign creation
- Standard display campaign creation assignment
- Smart display campaign creation
- Smart display campaign creation assignment
- Gmail campaign creation
Module 6: Introduction to Conversion Tracking
A conversion in Google Ads is when a user executes some specified action after clicking an ad or viewing a Display Network ad, like purchasing a product, installing a mobile app, or signing up for an email list. Conversion tracking delivers key insights into users' actions after viewing or clicking an ad. This Chapter will cover the below topics:
- What is Conversion Tracking & How to setup Conversion Tracking
- Website Conversion Tracking
- App Conversion Tracking
- Phone Call Conversions
- Import - Google Analytics
- Conversion Action Sets
- Setup Conversion Tracking
Module 7: Introduction to Remarketing
Remarketing permits you to advertise to masses who have previously visited your website, used your mobile app, or who are in your CRM databases, by delivering them relevant ads when they visit other sites or search on Google. This Chapter will cover the below topics:
- Audience manager
- Remarketing campaign creation
- Remarketing campaign creation assignment
- App users
- Youtube remarketing
- Customer list
- Custom combinations
Module 8: Introduction to Video Ads
In Google Ads, you can create effective video campaigns with a wide range of video ad formats to entertain customers in diverse ways on YouTube and across video partner sites. This Chapter will cover the below topics:
- Youtube instream ad campaign
creation - Instream ad campaign creation assignment
- Video discovery ad campaign creation
- Video discovery ad campaign creation assignment
- Bumper ad campaign creation
- Bumper ad campaign creation assignment
- Outsream ad campaign creation
- Outstream ad campaign creation assignment
- 15 sec non-skippable ad campaign creation
- 15 sec non-skippable ad campaign creation assignment
- Ad sequence campaign creation
- Ad sequence campaign creation assignment
Module 9: Introduction to Shopping Ads
Shopping ads have rich product details, like a product image, price, and merchant name. It is created by employing data attributes from the product information you submit in your Merchant Center data feed and are displayed to people who are already exploring the kinds of products you advertise. This Chapter will cover the below topics:
- Shopping ads overview, google
merchant center account - Merchant center account creation
- Shopping ads campaign creation
Module 10: Introduction Mobile App Campaign, Smart Campaign, Discovery Campaign
Welcome to the world of campaigns. Here you can learn how to create a mobile app, smart and discovery campaigns that are feasible for the target audience. This Chapter will cover the below topics:
- Universal app campaign creation
- Universal app campaign creation assignment
- Smart campaign creation
- Smart campaign creation assignment
- Discovery campaign creation
- Discovery campaign creation assignment
Module 11: Introduction to Reports
Google Ad Reports gives you detailed performance metrics that measure the success of your advertising campaigns. Furthermore, it tells you how many people clicked on your ad to the type of person who clicked it.
- Predefined Reports, Saved Reports, Dashboards
Module 12: Introduction to Shared Library
In Google Ads, you can assign an average daily budget to each campaign, or use shared budgets to assign budgets across numerous campaigns. Learn more about shared budgets. This Chapter will cover the below topics:
- Portfolio Bid Strategies
- Portfolio Bid Strategy Assignment
- Shared Budgets
- Shared Budgets Creation
- Location Groups
- Location Groups Creation
- Placement Exclusion Lists
- Placement Exclusion Lists Creation
Module 13: Introduction to Bulk Actions
Bulk actions or bulk editing is an efficient method to complete some actions to numerous sections at one time as opposed to completing the same action multiple times. This Chapter will cover the below topics:
- Rules
- Rules Assignment
- Scripts
- Scripts Assignment
Module 14: Introduction to Planning
The Google Ads Keyword Planner tool is an important resource for building strong keyword lists and enabling you to get your PPC campaign off to a running start. This Chapter will cover the below topics:
- Keyword Planner Tool
- Ad Preview And Diagnosis Tool
Module 15: Introduction to More Tools
The Tools tab supplies direct links to a myriad of Google Ads account tools. Utilise these tools to monitor and make changes to your account, ads, ad groups, and keywords. This Chapter will cover the below topics:
- Business Data - Ad Customizers
- Ad Customizers Creation
- Business Data - Page Feed
- Page Feed Assignment
- Business Data - Dynamic Ad Feed
- Policy Manager, Access & Security, Linked Accounts, Preferences
Module 16: Drafts & Experiments
Explore the Drafts & Experiments in Google Ads.
- Drafts & Experiments
Module 17: Introduction to Billing
Get your hands on Summary, Documents, Transactions, Settings, and Promotions.
- Summary, Documents, Transactions, Settings, Promotions
Module 18: Introduction to Google Ads Editor
Get a brief insight into how Google Ads Editor can help you save time and make it easier to make changes in bulk.
- Google Ads Editor - Practical Implementation
Module 19: Introduction to Manager Accounts
A manager account is a Google Ads account that allows you to view and manage multiple Google Ads accounts from one particular location.
- Manager Accounts/My Client Center Overview
Module 20: Google Ads Online Resources
Explore the Google Ads Online Resources like Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, and Search Engine Land.
- Google Ads HelpCenter, Policy HelpCenter, Google Ads Blog, Search Engine Land
Module 21: Google Ads Practice Tests
Get on with the practice tests.
- Practice Test - 20 MCQs
Module 21: Google Ads Practice Tests
Get on with the practice tests.
- Practice Test - 20 MCQs
Testimonials from our Students
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Priya Patel - Digital Advertising Analyst
The Advance Google Ads Certification course has been a game-changer for me in my role as a digital advertising analyst. The course covered advanced topics like A/B testing, campaign automation, and advanced reporting. The certification has not only expanded my skill set but has also enabled me to provide valuable insights and recommendations to optimize our ad campaigns and drive better performance.
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Divya Chauhan - PPC Specialist
The Advance Google Ads Certification course has been instrumental in advancing my career as a PPC specialist. The course provided in-depth knowledge of Google Ads, including advanced campaign optimization techniques and remarketing strategies. The practical exercises and case studies allowed me to apply the concepts in real-world scenarios. This certification has opened doors to exciting opportunities in the digital marketing industry.
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Akshay Dhand - Marketing Manager
The Advance Google Ads Certification course has significantly boosted my marketing skills and helped me optimize my company's advertising campaigns. The course covered essential topics such as keyword research, ad copywriting, and conversion tracking. This certification has given me the confidence to implement advanced strategies and make data-driven decisions to drive business growth.
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Himanshu Saxena - Digital Advertising Consultant
The Advance Google Ads Certification course has been a game-changer for my career as a digital advertising consultant. The course provided me with a deep understanding of Google Ads, including advanced bidding strategies, ad extensions, and audience targeting. The certification not only enhanced my credibility but also allowed me to deliver exceptional results for my clients' advertising campaigns.
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Priyansha Rai - E-commerce Specialist
As an e-commerce specialist, the Advance Google Ads Certification course has been immensely valuable for me. It equipped me with the knowledge and skills to create and manage successful Google Ads campaigns. The course covered advanced strategies, targeting techniques, and analytics, helping me maximize ROI and drive sales for my online store. I highly recommend this certification to anyone in the e-commerce industry.
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Gaurav Dhall - Digital Marketing Manager
The Advance Google Ads Certification course provided me with an in-depth understanding of Google Ads and its advanced features. The course materials were comprehensive, and the practical exercises allowed me to apply my learning in real campaigns. Thanks to this certification, I have gained the expertise to optimize ad campaigns effectively and drive better results for my clients.
What do I need to know about this course
Can I get a certificate after learning Google Ads?
Yes, you will get a certificate of completion that you can use to showcase your skills and knowledge to potential employers. After completing the course, you will be eligible for the internship.
Do Google ads work for small businesses?
Yes, Google Ads can work for small businesses, as they offer a cost-effective way to reach a large audience and drive traffic to their website. Small businesses can benefit from Google Ads in many ways.
What can you do after learning Google Ads?
After you learn Google Ads, you might try Google Analytics, SEO, web design, web development, or coding.
Is Google Ads difficult to learn?
It is not necessarily easy to learn. If you're just starting out, navigating the tool can be complicated. You need to understand how bidding works, figure out keywords you should target, and invest time into monitoring your ads' performance and making adjustments whenever needed.
How long will an internship program take to complete?
The length of the program can vary depending on the program's depth and intensity. There is no fixed date to complete it, but after completing the course, you will be eligible for the internship.
What type of assignments will I need to complete this course?
Assignments depend on the curriculum, but typically, you will be required to complete quizzes, case studies, and projects to demonstrate your understanding of the course.
What is the time scheduled for 1:1 mentorship?
It will be as per the availability of our Expert's and your calendars. We recommend to do it as soon as possible as you can get the maximum out of the Mentor
Is there any support available if I have questions or issues with the course?
You can always opt for Mentorship + Course option to get exclusive 1 hour session with the mentor
What is the cost of the course?
The cost of the course varies depending on the type of course and mentorship model