Rated as 4.8/5
Advanced Copywriting
Advanced Copywriting
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Avail 1 hour Exclusive Session with Experts with Mentorship + Course option & Unclear all your doubts #Getclarified
Meet the Mentor
Srishti Patnaik is the senior creative copywritier.
Think of copywriters as salespeople. They don't go door-to-door or make cold calls, but they influence others to purchase products and services through carefully chosen language. Any company trying to attract customers can benefit from the skills of a copywriter.
Who will it Benefit?
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Professionals
- Digital Marketeers
- Social Media Marketeers
- Campaign Specialist
- Creative Copywriter
- Creative Strategist
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Business Owners
- Startups & MSMEs
- Small Business Owners
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Others
- Freelancers
- Students
What will You Get?
- 100% Job Assistance
- Upskilling Course from NSDC
- Gain knowledge of the systematic problem-solving process and steps.
- Basic Understanding of the Ad Industry
- The ideation process is essential for any creative professional in the industry.
- How to compelling copy for every medium- Radio, TV, Print, and Digital
- Special focus on digital as it is the future.
- Creating a full-fledged 360-degree advertising campaign for brands
- Course Completion Certificate
UNDERSTAND THE DETAILS OF THIS WORKSHOP
Course Outline
Module 1: Let’s Warm-Up!
Introduction to the industry structure and a creative brief and a product life cycle. This Chapter covers the topics below:
- Understanding the Agency Structure
- Lesson 2- What is a creative brief? - Part 1
- Lesson 3- What is a creative brief?- Part 2
- Lesson 4- Understanding the Marketing Objective- Product Life Cycle
- Section Quiz 1
Module 2: What's the big deal about an insight - The AIDA Model
Let's deep dive into the seed from where the plant of copywriting grows and learn about the AIDA model. This Chapter covers the topics below:
- Understanding the Communication Objective- AIDA Model
- Lesson 2- Copywriting as a skill- Long and Short form
- Lesson 3- Ideation and Insights
- Lesson 4- How to crack an insight
- Section Quiz 2
Module 3: Copywriting- Let's Dive Deep
It gives you a walk-through of the craft of copywriting for specific mediums. This Chapter covers the topics below:
- Chapter Overview
- Lesson 1- How to write excellent copy (Brand Tonality)
- Lesson 2- Copywriting - How to write excellent copy (3S Structure)
- Lesson 3- Copywriting- For Print
- Lesson 4- Examples of Copywriting (Print)
- Section Quiz 3
Module 4: Copywriting- Level Up!
Now you learn copywriting for different mediums like TV and Radio followed by some quiz. This Chapter covers the topics below:
- Copywriting- For Radio
- Examples of Copywriting- Radio
- Copywriting- for TV (Visualisation and basic script format)
- Examples of Copywriting- TV
- Section Quiz 4
Module 5: Copywriting- The Modern Day Game
Welcome to the digital world where you will learn how to write push messages, and write social formats for reels, Facebook, Instagram ads, and more. This Chapter covers the topics below:
- Introduction to copywriting for Digital
- Writing for SMS/Push Notifications
- Writing for Social Media- the formats
- Writing for Reels, Planning Influencer content and Facebook and Instagram Ads
- Section Quiz 5
Module 6: Creative Campaigns- How to create a really cool one!
Want to create a cool campaign, learn the structure of a 360-degree advertising campaign, the process, the stages, and the execution. This Chapter covers the topics below:
- What is a creative campaign?
- Stages of a creative campaign
- How to present a campaign to a client
- Decoding famous campaigns from around the world
- Section Quiz 6
Testimonials from our Students
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Sneha Kapoor - Marketing Manager
The Advanced Copywriting course was a game-changer for me. It provided in-depth knowledge of persuasive writing techniques and strategies. The course materials were comprehensive, and the practical assignments helped me sharpen my copywriting skills. I highly recommend this course to anyone looking to excel in the field.
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Rajesh Verma - Creative Director
I am delighted with the Advanced Copywriting course. It offered valuable insights into crafting compelling and engaging content. The course's emphasis on storytelling and brand messaging has helped me elevate my copywriting abilities. I am grateful for the practical exercises and expert guidance provided.
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Nisha Singhania - Freelance Copywriter
The Advanced Copywriting course was a revelation. It covered all aspects of effective copywriting, from understanding the target audience to crafting powerful headlines and calls-to-action. The course modules were well-structured, and the instructor's expertise was evident. I feel more confident and equipped as a professional copywriter.
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Rohit Gupta - E-commerce Manager
I enrolled in the Advanced Copywriting course to enhance my e-commerce product descriptions. The course provided valuable techniques to create persuasive and conversion-focused copy. The practical exercises and real-world examples were immensely helpful. This course is a must for anyone involved in online marketing.
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Preeti Patel - Content Strategist
The Advanced Copywriting course has been a game-changer in my career. It deepened my understanding of persuasive writing and honed my skills in crafting impactful content. The course's focus on SEO copywriting and content optimization has proven invaluable in my role as a content strategist.
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Manish Sharma - Startup Founder
I cannot recommend the Advanced Copywriting course enough. It provided a solid foundation in copywriting principles and techniques. The instructor's expertise and industry insights were evident throughout the course. It has undoubtedly elevated my startup's marketing efforts and improved our brand messaging.
What do I need to know about this course
Can I get a certificate after advanced copywriting?
Yes, you will get a certificate of completion that you can use to showcase your skills and knowledge to potential employers. After completing the course, you will be eligible for the internship.
What topics are covered in an online copywriting course?
An online copywriting course typically covers topics such as writing headlines and taglines, understanding target audiences, developing unique selling propositions, crafting calls to action, and creating content for different platforms. Other topics may include SEO, email marketing, branding, and storytelling.
What are the prerequisites for learning this course?
Most copywriting online courses do not require any prior experience or qualifications. However, having basic writing skills and a good command of the English language is recommended.
What are the benefits of taking a copywriting online course?
The benefits of taking this course include learning from industry experts, gaining access to tools and resources, getting personalised feedback on your writing, networking with other professionals, and improving your job prospects and earning potential.
What type of assignments will I need to complete this course?
Assignments depend on the curriculum, but typically, you will be required to complete quizzes, case studies, and projects to demonstrate your understanding of the course.
How long will an internship program take to complete?
The length of the program can vary depending on the program's depth and intensity. There is no fixed date to complete it, but after completing the course, you will be eligible for the internship.
What is the time scheduled for 1:1 mentorship?
It will be as per the availability of our Expert's and your calendars. We recommend to do it as soon as possible as you can get the maximum out of the Mentor
Is there any support available if I have questions or issues with the course?
You can always opt for Mentorship + Course option to get exclusive 1 hour session with the mentor
What is the cost of the course?
The cost of the course varies depending on the type of course and mentorship model