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Advanced Marketing Management Certification
Advanced Marketing Management Certification
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Avail 1 hour Exclusive Session with Experts with Mentorship + Course option & Unclear all your doubts #Getclarified
Meet the Mentor
Miguel is a portuguese marketing practitioner and scholar. He has a bachelor's and master's degree in Marketing Management at IPAM, a reference marketing school in Portugal, where he was also the Co-founder of Base IPAM, the first marketing Junior Enterprise in the country. He started his career in consulting and was the 1st international coach at Unschool. He later joined Procter & Gamble as a Brand Manager and is also a Guest Lecturer at various universities.
Who will it Benefit?
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Professionals
- Marketing Manager
- Brand Manager
- Marketing Consultant
- Communications manager
- Business Manager
- Content marketing specialist.
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Business Owners
- Startups & MSMEs
- Small Business Owners
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Others
- Freelancers
- Students
What will You Get?
- 100% Job Assistance
- Upskilling Certificate from NSDC
- How to perform a management role in marketing or brand
- Understand the market(s) - how to analyse, act on and control
- What strategy is in the context of marketing and branding, and how to think and act strategically
- How to create a professional marketing and media plans
- Deep-dive into marketing, understanding it as a discipline and practice, in high-level discussions
- Course Completion Certificate
UNDERSTAND THE DETAILS OF THIS WORKSHOP
Course Outline
Module 1: Marketing Fundamentals
There is a gap between theory and practice of marketing, causing confusion amongst scholars and practitioners. We'll take a deep dive into Marketing to provide clarity on thought and practise. This Chapter will cover the topics below:
- Market Orientation
- Top Reasons Startups Fail (report)
- Building Phases
- Chapter 1 One Pager
Module 2: Market Analysis
Just as lawyers have Law, or doctors have Medicine, as marketers, our study subject is Market(s). We'll learn how to understand, analyse and act on them. This Chapter will cover the topics below:
- Introduction to Markets
- Segmentation
- Chapter 2 One Pager
Module 3: Consumption Analysis
Understanding People is key to being a successful marketing professional - how they think, how they behave, what they buy, as well as how and why they buy it. This Chapter will cover the topics below:
- Core Insight
- Elements of Value B2C
- 30 B2C Elements of Value (article)
- Elements of Value B2B
- 40 B2B Elements of Value (article)
- Mark Ritson's 'Humaning' BS (article)
- Decision Making Process
- Emotional Resonance (video)
- Chapter 3 One Pager
Module 4: Marketing Strategy
Strategy is as important as it is neglected in marketing - Brand Strategy is currently the most valued skill for marketers. We'll understand what strategy is and how to apply it in the context of marketing. This Chapter will cover the topics below:
- Introduction to Strategy
- Strategy vs. Tactics (video)
- Targeting
- Positioning
- Febreze Commercial (video)
- Objectives
- Table Tennis Case Study (survey)
- Chapter 4 One Pager
Module 5: Brand Management
Marketing has the potential to generate associated value. To do that, we need to understand how to create and/or maintain a growing and winning brand. This Chapter will cover the topics below:
- Introduction to Brand
- The Road to Reality (article)
- Brand Building
- Tide Superbowl Commercial (video)
- The Long and Short of It (book)
- Distinctiveness
- Chapter 5 One Pager
Module 6: Marketing Tactics
As marketing professionals, we need to excel at translating strategy into tactics. We'll deepdive into the most important tactical concepts and how to manage them. This Chapter will cover the topics below:
- Product Portfolio
- Physical Availability
- Physical Availability (video)
- Sales Activation
- Chapter 6 One Pager
Module 7: Media and Communications
Marketing and advertising are often hand in hand. It's crucial to understand how to be effective in the planning and execution of marketing and communications campaigns. This Chapter will cover the topics below:
- Mental Availability
- Mental Availability (video)
- Media Effectiveness
- Integrated Marketing Plan
- Chapter 7 One Pager
Module 8: Marketing Practice
Now that we understand the most important concepts of marketing management, we'll deep-dive into a high-level discussion of Marketing Practice and go through the coach's own scientific research. This Chapter will cover the topics below:
- Role of Marketing
- Marketing Practice (thesis)
- Marketing Structures
- Marketing Functions
- Brands at the nexus (paper)
- Chapter 8 One Pager
Module 9: Starting a Marketing Role
With all the newly acquired information, we'll discuss the most important steps to being successful in a marketing or brand management role. This Chapter will cover the topics below:
- Knowing Your Role
- Knowing Your Brand
- Knowing Your Business
- Chapter 9 One Pager
Module 10: Q&As (Optional)
The coach's answers and tips to common questions of real marketing professionals and students.
- Q&As I - 5 top marketing tips
- Q&As II - Marketing in a small company
- Q&As III - Literature recommendation
- Shiny New Object Podcast
Testimonials from our Students
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Priya Patel - Digital Advertising Analyst
The Advance Google Ads Certification course has been a game-changer for me in my role as a digital advertising analyst. The course covered advanced topics like A/B testing, campaign automation, and advanced reporting. The certification has not only expanded my skill set but has also enabled me to provide valuable insights and recommendations to optimize our ad campaigns and drive better performance.
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Divya Chauhan - PPC Specialist
The Advance Google Ads Certification course has been instrumental in advancing my career as a PPC specialist. The course provided in-depth knowledge of Google Ads, including advanced campaign optimization techniques and remarketing strategies. The practical exercises and case studies allowed me to apply the concepts in real-world scenarios. This certification has opened doors to exciting opportunities in the digital marketing industry.
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Akshay Dhand - Marketing Manager
The Advance Google Ads Certification course has significantly boosted my marketing skills and helped me optimize my company's advertising campaigns. The course covered essential topics such as keyword research, ad copywriting, and conversion tracking. This certification has given me the confidence to implement advanced strategies and make data-driven decisions to drive business growth.
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Himanshu Saxena - Digital Advertising Consultant
The Advance Google Ads Certification course has been a game-changer for my career as a digital advertising consultant. The course provided me with a deep understanding of Google Ads, including advanced bidding strategies, ad extensions, and audience targeting. The certification not only enhanced my credibility but also allowed me to deliver exceptional results for my clients' advertising campaigns.
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Priyansha Rai - E-commerce Specialist
As an e-commerce specialist, the Advance Google Ads Certification course has been immensely valuable for me. It equipped me with the knowledge and skills to create and manage successful Google Ads campaigns. The course covered advanced strategies, targeting techniques, and analytics, helping me maximize ROI and drive sales for my online store. I highly recommend this certification to anyone in the e-commerce industry.
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Gaurav Dhall - Digital Marketing Manager
The Advance Google Ads Certification course provided me with an in-depth understanding of Google Ads and its advanced features. The course materials were comprehensive, and the practical exercises allowed me to apply my learning in real campaigns. Thanks to this certification, I have gained the expertise to optimize ad campaigns effectively and drive better results for my clients.
What do I need to know about this course
What is the future of marketing?
It is bright because now there is more market and consumer awareness. Businesses can also employ a wide range of smart tools to assemble an ocean of data and make in-depth analyses about their target audience. It's a completely new way to approach the audience.
Is a marketing management course worth it?
Some online marketing management courses can seem expensive, but they're often worth it if you want to succeed in the industry fast. It's worth remembering that online courses are often more than worth the money for their multiple benefits.
Who needs online marketing?
Any business that wants to increase its online presence and attract more customers online can benefit from online marketing services. It is the case for an increasing number of companies, as more consumers rely on the internet to find the products and services they seek.
How long will an internship program take to complete?
The length of the program can vary depending on the program's depth and intensity. There is no fixed date to complete it, but after completing the course, you will be eligible for the internship.
What type of assignments will I need to complete this course?
Assignments depend on the curriculum, but typically, you will be required to complete quizzes, case studies, and projects to demonstrate your understanding of the course.
What is the time scheduled for 1:1 mentorship?
It will be as per the availability of our Expert's and your calendars. We recommend to do it as soon as possible as you can get the maximum out of the Mentor
Is there any support available if I have questions or issues with the course?
You can always opt for Mentorship + Course option to get exclusive 1 hour session with the mentor
What is the cost of the course?
The cost of the course varies depending on the type of course and mentorship model